![]() ![]() While search engine optimization ( SEO ) can help your website rank higher for relevant search terms over time, search engine ads allow you to instantly claim the ad space above search results. In addition to Yelp, many active shoppers turn to search engines to research their options before choosing a brand or business. For example, an emergency plumbing business might run a late night ad that says, “Pipe burst at night? We’re still up, too. You could maximize views by creating a rush hour ad campaign or advertise a specific service during an optimal time of day. Traditional billboards that require installation can be expensive, but with digital billboard ads, you can get thousands of eyes on your campaign for $100 or less.ĭigital billboards, now offered nationally from companies like Blip Billboards and Fliphound, allow you to customize not only where your ad is seen, but also what times. If you run a local business, thinking beyond internet-based ads can help expand your reach. Promote your business to local customers. You only pay when someone clicks, and you always have the freedom to adjust your budget based on your personal small business advertising needs. This means more traffic and more leads faster. These ads show up above user search results and on your competitors’ pages-driving users to call you, message you, visit your website, and engage with you more in general. After searching for businesses on Yelp, 90% make a purchase within a week, so it’s impactful to show up prominently on those local search results pages.Īfter claiming your Yelp Business Page, you can start running ads. While social media ads help you reach more people on the platforms they frequent, Yelp Ads allows you to reach more shoppers who are actively in need of your products or services. As such, you can cater your message to your target audience ‘s exact interests and get better results. Typically, you will only pay when people click your ad, which is called PPC (pay per click). Once you launch your campaign-for example, a LinkedIn or Facebook ad -your content will show up right on your ideal customers’ feeds. Thanks to the data that most social media platforms have on users, they allow you to target your specific audience based on their behaviors and characteristics. ![]() Not only are people spending hours scrolling through these apps and sites each day, but ad campaigns are fairly cheap to run (and “how cheap” is up to you) and can be extremely effective. Social media platforms are some of the best places for small business advertising. With these local and digital advertising ideas, you can effectively reach people within your target market without breaking your budget. Brands now have more control over who sees their messages and even how much they’re paying to run ads. However, the ad landscape has changed a lot in the digital age. When you think of traditional advertising mediums like TV ads, print ads, and direct mail, you might think of costly, bothersome messages sent to a mass audience. 5 low-cost small business advertising ideas We’ve collected five proven ideas to build your small business advertising strategy as well as three tips to help you get the most out of your ad campaigns. Through small business advertising -which doesn’t have to cost you a fortune-you can customize exactly when, where, and how your potential customers will see your brand. While online marketing alone can’t guarantee prime real estate, advertising can. ![]() Getting the best placement for your promotions is key to spreading your message. All your ad campaigns should be fluid: Test things out, monitor the performance, and make changes as needed. ![]() Maximize your ad performance by outlining your target audience and goals ahead of time.Advertising on social media networks and platforms like Yelp gives you greater control over who you’re reaching and how much you’re spending. ![]()
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